How does Wholefoods use it's sustainable and ethical business Essay

How does Wholefoods use it's sustainable and ethical business practices to motivate their employees - Essay Example Background of the study Sustainability is a term which has been used since time in memorial. Nevertheless, this term has been used also by food sector to embrace the impression of sustainable development though its definition remains complex. Its complexity has been a great challenge to translating the concept of sustainability into specific actions as well as sustainable business practices for food industries. Nevertheless, the company has acknowledged the criticisms on their contributions towards unsustainable reduction of resources. Wholefoods intends to promote the implementation of quality and sustainable business practices through the self-regulation and voluntary initiative. Since attitudes are closely linked to behaviour and actions, the managers’ attitudes towards responsibility and sustainability for supportable development are prone to investigations by scholars. The study therefore will try to investigate how Wholefoods use its sustainable and ethical business prac tices to motivate their employees. On the other hand, the efficacy of the initiatives shall not be investigated, but will remain a field for future research. The main aim for the execution of sustainable business practices is mainly based on the managers’ or the companies’ philosophy and closely related to the likelihood of cost saving. However, high commitment of employees and satisfaction and good public relations will also be mentioned as some of the key benefits. Research Objectives 1) Examine how Wholefoods uses its sustainable and ethical business practices to motivate their employees 2) Establish barriers to sustainable business practices in Wholefoods Market Company 3) Investigate strategies for sustainable business practices in the Wholefoods Company Scope of the study The scope of this study lies behind what the wholefood employees are being exposed to by the good sustainability and ethical business practices by the managers. The main interest is on the exten t to which the managers can enhance sustainable and ethical business practices in motivating the employees which has proved to be ripple effect in most of the food industry Limitation of the study Any business can be limited in its implementation due to various factors that may go beyond control. Some of the expected barriers for effective enactment of sustainable business practices are costs, time, lack of information support and the complexity associated with the subject matter. These barriers will hinder the researcher from carrying out the researcher effectively. As a result, the overall results may not be precise as possible. LITERATURE REVIEW Strategic implementation of sustainable business practices For implementing successful sustainable business practices, sustainability holistic principle should be well understood and amalgamated into the strategic planning of that particular business. In case the initiatives of sustainability are viewed as add-ons, the full paybacks of su stainable business practices shall be realized (Soper, 2007). Strategic sustainability symbolizes a full commitment shown by the executive management that can move beyond efficiency and compliance to minimize costs and risks. The incorporation of sustainability into strategic design and planning requires businesses to advance a longevity focus thus helping them to scrutinize extortions and opportunities, observe interactions outside the environment and make use of the current trends. This call for a system that discerns